Custom shirts are an easy way to market your business, whether your employees wear them or you use them as a promotional item. Before you make the investment in custom shirts, there are several considerations to help you include a wide audience.
One of the biggest hindrances to marketing with shirts is not having a wide array of sizes. To reduce some of the costs associated with trying to have a shirt for every body type, limit your shirts to unisex or men's shirts. Generally, these cuts are roomier, so it is easier to be more inclusive in sizing. When you purchase specific sizes, you will generally purchase more in the middle of the range and purchase fewer of the smaller and larger sizes. Over time, you may adjust the sizes you purchase if you notice you give away certain sizes more often. The middle of the range for sizes is generally medium to 2XL for unisex or men's shirts.
You are more likely to find people that will wear your shirts if you stick with simple styles. For example, classic t-shirts in short- and long-sleeved options are more universally appealing than polo or fitted shirts. The classic cut of a t-shirt may also be more forgiving, so if you run out of a specific size, it may not be difficult for someone to choose a size up or down without feeling uncomfortable. You frequently see short-sleeved t-shirts for marketing, but there are many advantages to including long-sleeved shirts. There are many people who feel more comfortable in long-sleeves, and they can be worn during the cooler months or indoors during the warmer months when the air conditioning may be on. If you choose to include long-sleeved shirts, opt for thinner cotton or cotton blends since the material works for many different weather conditions or as a layering piece.
The color of the shirts you choose can also influence whether people will wear them when given the option. Regardless of the color scheme of your business, try to refrain from having shirts in bright colors or white. Many people feel uncomfortable wearing yellow, orange, pink, or bright green. Using black, brown, blue, or gray for the shirt color and limiting any bright colors to your logo can make the shirt more appealing to wear. Another concern for some people is wearing white. Although a white shirt may provide the most contrast against your logo, it is easy to stain a white shirt, and it may be difficult to remove the stain during washing. If the shirts will be worn frequently by employees, they may also have a difficult time keeping the shirt from looking dingy.
Using custom shirts as a marketing or promotional tool is a good strategy, but the shirts you choose can affect how effective they are. Choosing a wide range of sizes and selecting appealing fits and colors will increase the chances of your shirts being worn.